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Restaurant Pitfalls and Profits |
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Open a Cafe
If you dream of that cozy little caf� on the corner enticing visitors to come inside, it may not be as far off as you think. Making the decision to open a caf� is not an overnight choice. A lot of thought and planning must go into any business undertaking. Mapping out a complete and thorough business plan is always your first action.
A business plan will allow for a greater description of your caf�. If there is a certain theme or style you wish to apply to the caf� it will need to be expressed in as much detail as possible. Investors and business partners want to see that you have clearly thought out all aspects and possess a strong vision. The choice to purchase or lease your structure will come in here as well. There are pros and cons to each so you need to know what will be most beneficial to your situation. A lease is often easier to obtain and does not leave you with a building to sell if the caf� isn�t successful.
When selecting your location, choices should be based on your chosen target market. For example, some may open a caf� on the side of the highway because their chosen consumer is the travellers and truck drivers. Alternatively, you will also find cafes in quiet neighborhoods where they are accessible by foot as well as car. Location plays a huge role in deciding who will walk through your door with money in hand.
You want to be careful when planning your menu that you are as original as possible. A pre-baked donut can be purchased anywhere but home baked goods fresh from the oven may have an advantage. These are things you need to take into consideration when planning. When you are ready to open a caf�, effective preparation and planning will carry you through.
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Most new restaurants close their doors within the first year. That is a horrific statistic. Too many hard working individuals are losing their money, and their dreams, due to a lack of specific information.
If you are thinking about opening your own restaurant, or struggling to make your current restaurant profitable, please read this FREE report: "The Restaurant Industry's
Dirty Little Secrets.
One particular restaurant failure caused me to write down this information. I knew there was just one or two things I could have told those rookie owners that would have made a difference. Unfortunately, I didn't get the chance. To read more about that incident, click here
- Patricia Farnham (author of "Restaurant Gravy:
Independent Restaurant Success
Secrets Revealed")
(restaurant industry veteran, owner/operator/trainer/manager, author and restaurant enthusiast!)
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More Restaurant Articles:
Buy A Restaurant
Making the decision to buy a restaurant is only the first step. There are many other factors that need to be studied before proceeding into any kind of purchase .....
(click here to read the complete restaurant article.)
Today's Independent Restaurant Business Tip
for
.
Many owners obsess with coming up with the perfect restaurant name.
Unless you are politically incorrect or crude your name is not going to make or break your restaurant. However, there have been many operations open, order glasses, uniforms, menus and promotional items only to receive a nasty "cease and desist" order from a lawyer.
Make sure you research your restaurant name. It is surprising how many restaurants are forced into the costly procedure of changing their name in the first few months. This costly mistake can cripple your operation. Get your lawyer to check and register your name!
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Learn How To Become A Successful
Independent Restaurant Owner, And Beat The Odds!
Readers Comments
Patricia
Thanks for making this information available. It has quickly become my most trusted resource as I prepare my restaurant business plan.
Thanks
Marilee Cutton
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