Restaurant Profit Margin

Simple Ways To Increase Your Restaurant Profit Margin

If you have a restaurant, you have perhaps the most profitable business there is. The food business has been known to give back 200-300% of the investment � if handled right. Are you handling your restaurant right? Let us run a fast diagnostic check up.

What do you need in order to increase your restaurant profit margin? Increased patronage is one possibility. The more people that come to your restaurant, the higher your sales and profits will be. Another possibility for improving the restaurant profit margin is to promote the most profitable items on your menu.

Identify the most profitable items and promote them well. Do everything you can to ensure that these �most profitable items� become the darling items of your customers. Keep in mind that the most profitable items are not always the most expensive. One you have these identified, you may instruct your servers to subtly promote these items to your guests. The more of these items that are sold, the higher your restaurant profit margin would be.

Customers also love to feel like they are getting a great deal. One excellent way to increase your restaurant profit margin is to offered bundled meals. It is often extremely profitable to sell fixed menus such as salad + entr�e + desert or appetizer + entr�e + desert. This would offer the customer more value for dollar and you a higher restaurant profit margin

Of course, treating your customers like a kings and queens goes a long way toward increasing your restaurant profit margin. People love to be pampered and treated with personal attention. They would definitely relish the fact that they are fawned upon at your restaurant and choose to return to enjoy the experience again and again thereby increasing your sales and profits.

The statistics don't lie!

Most new restaurants don't survive a year! A little insider information might be ALL that is standing between a profitable restaurant, and becoming another unfortunate statistic!

Before you spend a small fortune opening (or buying) a restaurant, I suggest you read my FREE report I've titled "The Restaurant Industry's Dirty Little Secrets. To get your free copy of this insider information click here to get the report!

There was a single, unforgetable event that made me mad enough to sit down and write this. It is my hope that another rookie restaurant owner won't lose their dream due to a lack of good information. To read more of that story click here

Today's Independent Restaurant Business Tip

for . Getting ready to open your new restaurant is a busy, frantic time. Don't wait until the last minute to get setup for Interac, ATM, and credit card processors! For some reason the banks and credit card processors aren't in as much of a hurry to open as you are. Make sure you get this process rolling so that you'll be setup for opening day. Far too many restaurants open and say, "I'm sorry, you'll have to pay cash. We have got the processors setup to accept debit or credit cards for a few more days!". Not a great first impression for your restaurant!

Readers Comments

Hi
I thought I would take a minute and say a big THANKS!!!! I have read your story over and over and over again. It was easy to read and easy to understand. Thanks for taking the time to put everything in perspective for me. I'll keep in touch and let you know how it goes.
Thanks your biggest new fan
Jolene