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Restaurant Pitfalls and Profits |
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Owning A Restaurant
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Owning a restaurant can be a smart business move. Initially, most owners work very long hours. However, the truly successful ones have built a business that runs whether they are present, or not. Unfortunately, many rookie restauranteurs don't own a restaurant, it owns them. They haven't started a business, they've bought a job
Initially, the owner must make sure every detail is in place. For example, things like items to be ordered, customer and staff complaints, and staffing schedules. Bookkeeping, maintenance, government compliance, advertising, marketing, promotion, etc.
Many first time restauranteurs wish to add the personal touch to their business. They are there to greet patrons, help in the kitchen, and make sure the operation is EXACTLY what they want. Other veteran restauranteurs try to stay out of the limelight and let the business create its own unique identity. The choice is totally up to the individual.
Owning a restaurant means, you have a project that is never complete.
The lifecycle of most establishments is just a few years. Many restaurant owners don't realize they have to be constantly updating and refreshing their customer's expectations and experience. If a customer comes back a second and third time that's great. That is called repeat business. When a customer comes back 20 or 30 times, they will expect to see something changed, updated or revitalized, or they will become bored and go elsewhere.
Owning a restaurant is not for the faint of heart. Successful owners realize their operation is either getting better, or declining. There is no middle ground. Realize that your new business will need your constant attention. It is an important consideration when deciding whether or not you'll be owning a restaurant.
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The statistics don't lie!
Most new restaurants don't survive a year! A little insider information might be ALL that is standing between a profitable restaurant, and becoming another unfortunate statistic!
Before you spend a small fortune opening (or buying) a restaurant, I suggest you read my FREE report I've titled "The Restaurant Industry's
Dirty Little Secrets. To get your free copy of this insider information click here to get the report!
There was a single, unforgetable event that made me mad enough to sit down and write this. It is my hope that another rookie restaurant owner won't lose their dream due to a lack of good information. To read more of that story click here
- Patricia Farnham (author of "Restaurant Gravy:
Independent Restaurant Success
Secrets Revealed")
(restaurant industry veteran, author. manager/owner/operator and restaurant enthusiast!)
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More Restaurant Reading:
How to Open a Restaurant
When it comes to learning how to open a restaurant you may encounter a lot of negativity surrounding the idea. The restaurant industry is notorious for its low success rate.....
(click here to read the complete restaurant article.)
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Today's Independent Restaurant Business Tip
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for
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Getting ready to open your new restaurant is a busy, frantic time. Don't wait until the last minute to get setup for Interac, ATM, and credit card processors!
For some reason the banks and credit card processors aren't in as much of a hurry to open as you are. Make sure you get this process rolling so that you'll be setup for opening day. Far too many restaurants open and say, "I'm sorry, you'll have to pay cash. We have got the processors setup to accept debit or credit cards for a few more days!". Not a great first impression for your restaurant!
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Learn How To Become A Successful
Independent Restaurant Owner, And Beat The Odds!
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Testimonial
Hi Patricia
I had to email you and tell you that your insight saved me from a $40,000 mistake.
Thanks,
Sheryl Gundham
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