Restaurant Marketing Plan

Behind every successful restaurant is an equally successful restaurant marketing plan.

Many owners may not believe that they need a marketing plan but doing a little research would reveal the statistical benefits. A good marketing plan should cover the four P’s which are often taught in business and marketing classes. Product, price, place and promotion are the four key elements that must be clearly and concisely outlined.

When detailing your restaurant marketing plan with the four P’s, it’s important to stay aware of all the facts. You need to know what is going on in your chosen market in terms of economy and competition. Staying in the dark and ignoring what competitors are doing is a big mistake. They have a direct impact on your business because you are all battling for the same customers.

Sometimes different business seasons call for different levels of marketing. For example, a restaurant specializing in home cooked meals like turkey dinner with all the fixings will want to spend their marketing dollars over the holidays.

Knowing your target market and busiest time of year will help to allocate necessary marketing funds.

Advertising ideas for your restaurant marketing plan can vary. Ads in the Yellow Pages are a great way to draw plenty of eyes to your restaurant. If you’re willing to pay a little extra you can even get your menu placed in the ad. Local television ads are another great way to get in touch with your local community. Letting potential customers know you exist will generate higher clientele numbers. Whatever restaurant marketing plan methods you choose for your business will be better than no plan at all.

Most new restaurants close their doors within the first year. That is a horrific statistic. Too many hard working individuals are losing their money, and their dreams, due to a lack of specific information.

If you are thinking about opening your own restaurant, or struggling to make your current restaurant profitable, please read this FREE report: "The Restaurant Industry's Dirty Little Secrets.

One particular restaurant failure caused me to write down this information. I knew there was just one or two things I could have told those rookie owners that would have made a difference. Unfortunately, I didn't get the chance. To read more about that incident, click here

Today's Independent Restaurant Business Tip

for . Schedule everything and write it down! First time owners generally try to do things by the seat of their pants. The best way to get your restaurant up to the highest efficiency is to write all duties, deliveries, ordering times and job descriptions down. Then post them where everyone can see them. Don't forget to include scheduling for outside maintenance, window cleaning, grease company pickup, trash pickup and staff meetings!

Readers Comments

Patricia
Thanks for making this information available. It has quickly become my most trusted resource as I prepare my restaurant business plan.
Thanks
Marilee Cutton