How to get more customers

Customers are the lifeblood of any restaurant. Without customers, nothing else really matters, does it? Getting customers into your restaurant should be the number one priority of a restaurant owner.

It is easier said than done. Every slick advertising salesperson will try to sell you THEIR way is the BEST way to get more customers to your establishment. How do you know which method is the best? Unfortunately, until very recently, you didn't.

The old, traditional method of attracting new customers was what I like to call the "spaghetti approach." You simply buy every type of advertising you can find, throw it ALL against the wall, and hope some of it sticks! (just like spaghetti)

In other words, up until a few years ago, you had to spend a LOT of money on advertising to get people into your restaurant. The rich restauranteurs got richer, the little guy just didn’t have the money to burn! You simply couldn't tell what advertising was effective, and what advertising was just flushing your money down the toilet. The independent restaurant owner was at a major disadvantage to the deep pocket chain.

Some things change, some never do. Once you are operating your own restaurant you will be amazed at how many different kinds of advertising channels there are. You will be approached with slick promotions for each and every one of them.

Okay, you're asking, so which ones work? Who should I trust to tell me how to get more customers into my store?

The answer is simple. Don't trust anyone. There are NEW systems that can make advertising methods PROVE to you that they work. Make your advertising PROVE it works! Anything else would be simply wasting your advertising dollar. And wasting money is just as bad as not knowing how to get customers in your front door!

Unfortunately, there aren't any college courses on "How To Start A Profitable Restaurant". (And if there are, they are probably taught by someone who's never owned a restaurant!) The statistics don't lie. Most restaurants DON'T stay open a year! I got extremely frustrated seeing unsuspecting new owners lose their dreams (and their shirts). Sometimes it's just a lack of good information that causes their businesses to fail and a great amount of personal heart break!

I have written a special email report in hopes that it might stop the growing statistics of new restaurant failure. So, before you spend your hard earned money acquiring and opening your restaurant, I urge you to read my FREE report "The Restaurant Industry's Dirty Little Secrets. Get your copy of this report today click here to get your FREE report!

There are a lot of successful restauranteurs. There is a HUGE number of well meaning, hard working rookie restaurant owners who simply aren't aware of the "insider secrets" to creating a profitable restaurant. One particular event caused me to sit down and write out this information. To read more about the event click here

Today's Independent Restaurant Business Tip

for . Getting ready to open your new restaurant is a busy, frantic time. Don't wait until the last minute to get setup for Interac, ATM, and credit card processors! For some reason the banks and credit card processors aren't in as much of a hurry to open as you are. Make sure you get this process rolling so that you'll be setup for opening day. Far too many restaurants open and say, "I'm sorry, you'll have to pay cash. We have got the processors setup to accept debit or credit cards for a few more days!". Not a great first impression for your restaurant!

Testimonial

Hi Patricia
I felt compelled to email you and thank you for your insights. I was unaware of many of the issues that you addressed. I have a new enthusiasm for my coffee/vegan shop and now see a better direction and a path to profits.
Very much appreciate
T. Lui