Get Customers Into My Restaurant

If you’re opening a new restaurant, or own an existing one, you’re probably asking yourself how to get customers into my restaurant. Assuming you’ve already got excellent food and a pleasing décor, there are several ways to attract customers to you.

How To Get Customers Into My Restaurant #1: Cold Call Local Businesses

Drop by all the local businesses in a two to three mile radius of your business. Deliver copies of your menus to the receptionist, and offer a brief business spiel: “My new deli would be a perfect place for your employees to go during their lunch hour. We offer healthy foods served quickly” or, “When employees are tired after a long day of work, I hope they’ll consider coming to my steakhouse. It’s got a soothing atmosphere, and we serve all the comfort foods they probably don’t have time to cook.”

How To Get Customers Into My Restaurant #2: Offer A Deal

Two-for-the-price-of-one offers are always a good idea. They give friends a chance to explore a new hangout for a decent price. You might also want to consider offering a free dessert or appetizer.

How To Get Customers Into My Restaurant #3: Give Them A Reason To Come Back

If people will rearrange their entire vacation schedules to fly on airlines that give them frequent flyer miles, they’ll certainly be willing to drive a mile or two extra for a restaurant that gives them incentives for being a returning customer. You can start small—after their third meal, they get a free baseball cap or water bottle—and get bigger—maybe offer the tenth meal (value $20 or less) is on the house.

There is a lot of competition in the restaurant business these days, but these tips will give you the boost you need to rise above your competitors.

The statistics don't lie!

Most new restaurants don't survive a year! A little insider information might be ALL that is standing between a profitable restaurant, and becoming another unfortunate statistic!

Before you spend a small fortune opening (or buying) a restaurant, I suggest you read my FREE report I've titled "The Restaurant Industry's Dirty Little Secrets. To get your free copy of this insider information click here to get the report!

There was a single, unforgetable event that made me mad enough to sit down and write this. It is my hope that another rookie restaurant owner won't lose their dream due to a lack of good information. To read more of that story click here

Today's Independent Restaurant Business Tip

for . Make a point of scheduling a check of all lighting, (IN and OUT)! Some owner operators get so tied up inside their restaurant that they never take a stroll outside the building. I recall one marginally successful restaurant that had many lights out on their front sign for years. The owner always drove in the back alley and never walked outside at night time. You must try to keep a "critical" eye and see your restaurant as your customer does! (They aren't in the kitchen the entire time ;-))

Testimonial

I know that you get emails all the time but I had to write anyway. I don't believe in coincidences. The day after reading your ideas I found exactly the situation that I would have normally overlooked.
I'll let you know as things progress but I believe I've found my golden goose!
You should charge more than you do for your book, your information is of great value to me/anyone looking to start their own restaurant.
Thanks so much
(I'll email you my results soon)
Tannis Laughlin