Get Customers Into My Restaurant

If you’re opening a new restaurant, or own an existing one, you’re probably asking yourself how to get customers into my restaurant. Assuming you’ve already got excellent food and a pleasing décor, there are several ways to attract customers to you.

How To Get Customers Into My Restaurant #1: Cold Call Local Businesses

Drop by all the local businesses in a two to three mile radius of your business. Deliver copies of your menus to the receptionist, and offer a brief business spiel: “My new deli would be a perfect place for your employees to go during their lunch hour. We offer healthy foods served quickly” or, “When employees are tired after a long day of work, I hope they’ll consider coming to my steakhouse. It’s got a soothing atmosphere, and we serve all the comfort foods they probably don’t have time to cook.”

How To Get Customers Into My Restaurant #2: Offer A Deal

Two-for-the-price-of-one offers are always a good idea. They give friends a chance to explore a new hangout for a decent price. You might also want to consider offering a free dessert or appetizer.

How To Get Customers Into My Restaurant #3: Give Them A Reason To Come Back

If people will rearrange their entire vacation schedules to fly on airlines that give them frequent flyer miles, they’ll certainly be willing to drive a mile or two extra for a restaurant that gives them incentives for being a returning customer. You can start small—after their third meal, they get a free baseball cap or water bottle—and get bigger—maybe offer the tenth meal (value $20 or less) is on the house.

There is a lot of competition in the restaurant business these days, but these tips will give you the boost you need to rise above your competitors.

It is sad that many rookie restaurant operators don't know just a few little things that could mean the difference between profits, and a "For Lease" sign in the window!

If you are thinking about opening your own restaurant, or struggling to make your current restaurant profitable, I suggest you read the FREE report entitled "The Restaurant Industry's Dirty Little Secrets. To get your copy of this restauant insider information (there are some people who desperately don't want you to learn this!), click here to get your FREE report!

If you would like to read more about the event that made me mad enough to sit down and write this ebook, click here

Today's Independent Restaurant Business Tip

for . Many owners obsess with coming up with the perfect restaurant name. Unless you are politically incorrect or crude your name is not going to make or break your restaurant. However, there have been many operations open, order glasses, uniforms, menus and promotional items only to receive a nasty "cease and desist" order from a lawyer. Make sure you research your restaurant name. It is surprising how many restaurants are forced into the costly procedure of changing their name in the first few months. This costly mistake can cripple your operation. Get your lawyer to check and register your name!

Testimonial

Hi Patricia
I had to email you and tell you that your insight saved me from a $40,000 mistake.
Thanks,
Sheryl Gundham