Get Customers Into My Restaurant

If you’re opening a new restaurant, or own an existing one, you’re probably asking yourself how to get customers into my restaurant. Assuming you’ve already got excellent food and a pleasing décor, there are several ways to attract customers to you.

How To Get Customers Into My Restaurant #1: Cold Call Local Businesses

Drop by all the local businesses in a two to three mile radius of your business. Deliver copies of your menus to the receptionist, and offer a brief business spiel: “My new deli would be a perfect place for your employees to go during their lunch hour. We offer healthy foods served quickly” or, “When employees are tired after a long day of work, I hope they’ll consider coming to my steakhouse. It’s got a soothing atmosphere, and we serve all the comfort foods they probably don’t have time to cook.”

How To Get Customers Into My Restaurant #2: Offer A Deal

Two-for-the-price-of-one offers are always a good idea. They give friends a chance to explore a new hangout for a decent price. You might also want to consider offering a free dessert or appetizer.

How To Get Customers Into My Restaurant #3: Give Them A Reason To Come Back

If people will rearrange their entire vacation schedules to fly on airlines that give them frequent flyer miles, they’ll certainly be willing to drive a mile or two extra for a restaurant that gives them incentives for being a returning customer. You can start small—after their third meal, they get a free baseball cap or water bottle—and get bigger—maybe offer the tenth meal (value $20 or less) is on the house.

There is a lot of competition in the restaurant business these days, but these tips will give you the boost you need to rise above your competitors.

Unfortunately, there aren't any college courses on "How To Start A Profitable Restaurant". (And if there are, they are probably taught by someone who's never owned a restaurant!) The statistics don't lie. Most restaurants DON'T stay open a year! I got extremely frustrated seeing unsuspecting new owners lose their dreams (and their shirts). Sometimes it's just a lack of good information that causes their businesses to fail and a great amount of personal heart break!

I have written a special email report in hopes that it might stop the growing statistics of new restaurant failure. So, before you spend your hard earned money acquiring and opening your restaurant, I urge you to read my FREE report "The Restaurant Industry's Dirty Little Secrets. Get your copy of this report today click here to get your FREE report!

There are a lot of successful restauranteurs. There is a HUGE number of well meaning, hard working rookie restaurant owners who simply aren't aware of the "insider secrets" to creating a profitable restaurant. One particular event caused me to sit down and write out this information. To read more about the event click here

Today's Independent Restaurant Business Tip

for . When opening your new restaurant try to apply for all the permits and licenses as early as possible. It can take weeks, and even months, for all the inspections and paperwork to be approved. There is nothing worse than having your place already to make a profit and being unable to open because of one last piece of paperwork!

Readers Comments

Hi Patricia
I felt compelled to email you and thank you for your insights. I was unaware of many of the issues that you addressed. I have a new enthusiasm for my coffee/vegan shop and now see a better direction and a path to profits.
Very much appreciate
T. Lui